What is Amazon Climate Pledge Friendly?

Amazon Climate Pledge Friendly is an initiative launched by Amazon to assist customers in finding and purchasing more sustainable products. Here’s a breakdown of the program:

• Product identification: It highlights products that have achieved a certain level of sustainability through certifications.
• Certification bodies: It involves collaboration with trusted third-party certifiers and also uses Amazon’s own certifications.
• Focus areas: The program emphasizes various aspects of sustainability, including reduced life cycle impact, recycled content and eco-friendly packaging.
• Product variety: Climate Pledge Friendly encompasses a wide range of products across various categories like household goods, fashion, electronics, and more.

Overall, this program aims to:

• Raise customer awareness: It educates consumers about sustainable choices available on the platform.
• Facilitate eco-conscious shopping: The Climate Pledge Friendly badge helps customers easily identify products with sustainability certifications.
• Promote eco-friendly practices: It encourages manufacturers to adopt sustainable practices in their products and processes.

How Do I Get the Amazon Climate Pledge Friendly Badge?

Earning the Climate Pledge Friendly badge on your Amazon product involves demonstrating its sustainability credentials. Here’s how you can approach it:

Eligibility Criteria:

• Certification: Your product needs to meet specific sustainability standards established by independent bodies or Amazon’s own criteria.
• Category Benchmarks: Amazon evaluates product efficiency within a particular category. Products exceeding the designated unit efficiency thresholds (e.g., reduced packaging size) for their category can qualify.

Steps to Acquire the Badge:

1. Life Cycle: For a carbon neutral product you will need to work out how much carbon is in the product.
2. Offset: Offset is purchased to cover the amount of carbon to offset.

3. Certification: Obtain relevant sustainability certifications from independent organizations.

4. Amazon’s Sustainability Standards: Alternatively, your product might meet Amazon’s internal sustainability standards for specific categories like “Compact by Design.”

5. Seller Central Application: Through Seller Central, navigate to “Products, Listings, or Inventory” and select “Climate Pledge Friendly.” Provide essential details about your product, including any certifications, and submit the application.

Additional Resources:

• Seller Central Guide: A detailed guide on applying for the badge through Seller Central can be found on websites like https://media.monks.com/articles/how-get-amazon-climate-pledge-friendly-badge.
• Video Tutorial: You can also watch a video explaining the process on YouTube: https://www.youtube.com/watch?v=47H_3M8mBs8.

Benefits the Amazon Climate Pledge Friendly Badge?

• Fulfilling the program’s requirements can enhance your product’s visibility and potentially attract eco-conscious customers.
• Continuously improving your product’s sustainability aspects can strengthen your eligibility for the badge in the long run.

Good Products & Bad Products Amazon Climate Pledge Friendly Badge?

We have carried out life cycle assessment for many products on Amazon. From a feasibility point of view (from the sellers perspective) some work better than others.

Case Study 1 (Bad) – Yoga Matt

A yoga matt is a bulky item, that is made from plastic (polymers). Plastic has a relatively high carbon footprint (1 kg of plastic might emit 8kg of CO2e) so the problem with putting a Climate Pledge Friendly Badge on a yoga matt is that it may push the cost of the yoga matt quite high, and people will stop buying it.

A 0.5kg yoga matt will require around 4kg of carbon offsets, and as such the price might increase from say £10 to £11, this might make all the difference in a competitive volume based market.

Case Study 2 (Good) – Chopping Board

A wooden chopping board or butcher block would likely work out quite well. A 1kg wooden chopping board may emit only 0.5 kg of carbon per unit, and is sold for £12. To carbon offset would cost about £0.05 (5 pence) and as such the price barely changes.

Case Study 3 (Good) – Watch

An expensive watch may cost £100, and have arelaticly low carbon footprint, therefore any costs associated with offsets, would be proportionately small, and unlikely to impact on the sale price.