What is Amazon Climate Pledge Friendly?

Amazon Climate Pledge Friendly is an initiative launched by Amazon to assist customers in finding and purchasing more sustainable products. Here’s a breakdown of the program:

• Product identification: It highlights products that have achieved a certain level of sustainability through certifications.
• Certification bodies: It involves collaboration with trusted third-party certifiers and also uses Amazon’s own certifications.
• Focus areas: The program emphasizes various aspects of sustainability, including reduced life cycle impact, recycled content and eco-friendly packaging.
• Product variety: Climate Pledge Friendly encompasses a wide range of products across various categories like household goods, fashion, electronics, and more.

Climate Pledge Friendly Logo

Overall, this program aims to:

• Raise customer awareness: It educates consumers about sustainable choices available on the platform.
• Facilitate eco-conscious shopping: The Climate Pledge Friendly badge helps customers easily identify products with sustainability certifications.
• Promote eco-friendly practices: It encourages manufacturers to adopt sustainable practices in their products and processes.

How Do I Get the Amazon Climate Pledge Friendly Badge?

Earning the Climate Pledge Friendly badge on your Amazon product involves demonstrating its sustainability credentials. Here’s how you can approach it:

Eligibility Criteria:

• Certification: Your product needs to meet specific sustainability standards established by independent bodies or Amazon’s own criteria.
• Category Benchmarks: Amazon evaluates product efficiency within a particular category. Products exceeding the designated unit efficiency thresholds (e.g., reduced packaging size) for their category can qualify.

Steps to Acquire the Badge:

1. Life Cycle: For a carbon neutral product you will need to work out how much carbon is in the product.
2. Offset: Offset is purchased to cover the amount of carbon to offset.

3. Certification: Obtain relevant sustainability certifications from independent organizations.

4. Amazon’s Sustainability Standards: Alternatively, your product might meet Amazon’s internal sustainability standards for specific categories like “Compact by Design.”

5. Seller Central Application: Through Seller Central, navigate to “Products, Listings, or Inventory” and select “Climate Pledge Friendly.” Provide essential details about your product, including any certifications, and submit the application.

Additional Resources:

• Seller Central Guide: A detailed guide on applying for the badge through Seller Central can be found on websites like https://media.monks.com/articles/how-get-amazon-climate-pledge-friendly-badge.
• Video Tutorial: You can also watch a video explaining the process on YouTube: https://www.youtube.com/watch?v=47H_3M8mBs8.

Benefits the Amazon Climate Pledge Friendly Badge?

• Fulfilling the program’s requirements can enhance your product’s visibility and potentially attract eco-conscious customers.
• Continuously improving your product’s sustainability aspects can strengthen your eligibility for the badge in the long run.

Good Products & Bad Products Amazon Climate Pledge Friendly Badge?

We have carried out life cycle assessment for many products on Amazon. From a feasibility point of view (from the sellers perspective) some work better than others.

Case Study 1 (Bad) – Yoga Matt

A yoga matt is a bulky item, that is made from plastic (polymers). Plastic has a relatively high carbon footprint (1 kg of plastic might emit 8kg of CO2e) so the problem with putting a Climate Pledge Friendly Badge on a yoga matt is that it may push the cost of the yoga matt quite high, and people will stop buying it.

A 0.5kg yoga matt will require around 4kg of carbon offsets, and as such the price might increase from say £10 to £11, this might make all the difference in a competitive volume based market.

Case Study 2 (Good) – Chopping Board

A wooden chopping board or butcher block would likely work out quite well. A 1kg wooden chopping board may emit only 0.5 kg of carbon per unit, and is sold for £12. To carbon offset would cost about £0.05 (5 pence) and as such the price barely changes.

Case Study 3 (Good) – Watch

An expensive watch may cost £100, and have arelaticly low carbon footprint, therefore any costs associated with offsets, would be proportionately small, and unlikely to impact on the sale price.

We have this week, complete two sets of carbon footprint calculations for a shopfitting firm in the Southwest of England.

The footprint work we have undertaken, will allow them to easily present a carbon footprint for a job, alongside their cost estimate. Some of their clients find this information important.

The method used was an input / output model. This allows us to calculate the carbon footprint of an item based on it cost. The method is perhaps the least accurate method for carbon footprinting. However, it is much much more likely to be undertaken owing to the simplicity of the method.

Tradition life cycle assessment and the subsequent carbon footprinting work can be be very time consuming, and prone to data gaps, which in turn result in incomplete studies. More time also means more money (greater cost) and as such companies with complex supply chains can be reluctant to undertake traditional LCA carbon footprinting as it coosts such a great deal.

The carbon footprinting values we have provided, slip easily in to existing reporting frameworks, and can be used to provide greater insight, in to the capital carbon involved in the various projects undertaken.

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